Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers in an idea that ties into one of the technology trends of the year: augmented reality.
“The foundation of augmented reality lies in adding a layer to the real world,” says Chris Barbour, head of digital marketing for Adidas Originals. “That’s what we have done. We have taken a real world item and added a fantastic virtual world on top of that”
All users have to do is go to the Adidas site and hold up their sneaker, which has a code embedded in its tongue, in front of their computer webcam. A virtual world then pops out in front of them and they can navigate it using their sneaker as a controller.
Looks like Blue Ray is going one step further from its original target. 
Can you imagine the convenience of a wireless chargers for things like your cell phone, your iPod, and digital cameras? You would never have to plug in your wireless charger to an electrical socket, because this new wireless charger has a charging system that uses electromagnetic induction to accomplish wireless charging of your devices. 
